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There is a lot to learn when you start to market a business. Marketing covers an enormous range of activities, before you start to think about PR, sales and advertising.

For any business owner or marketing manager, it is critical to your business’s success that you have plenty of ideas for spreading the word about the company at your fingertips.

Whether you are a sole trader and want to do your own marketing, or manage a small team and need to know more about the topic, this is the book for you. If you are a beginner, it starts with marketing basics and introduces you to sales, PR and advertising too. Whether you’re new to marketing or an experienced marketer, this book will bring you up to date on how to use social media for promotion.

Chapter headings

• Introduction to Marketing
• Turn Branding into Business
• Effective Press Releases
• Sales and Advertising
• Online Promotion
• Start Marketing Online
• Social Media for Promotion
• Blogs and Marketing
• Planning and Evaluating

Author Information

Antonia Chitty is an award winning entrepreneur. She set up her own PR company from home in 2003 and has balanced work and family since then. She is the author of several books on business and promotion, and she mentors and trains business owners. She speaks on business promotion and business success to conferences and networking groups.

Victoria Dawson set up her own business in 2003 offering reusable rewards charts for children which she sold in 2006. Victoria’s flair for business promotion and writing led her into a new career. Victoria now writes books, features and national training packages on a consultancy basis.

Delivery Information

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