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Working for yourself can be rewarding both personally and financially, but it can also be very tough and many small businesses fail in their first year.

Frances Ive’s book helps you to decide if you are the right kind of person to venture out on your own, and looks closely at both the advantages and the pitfalls of working for yourself. It also outlines the practical and emotional aspects of setting up on your own.

Self-employment is very popular in the UK and is particularly suitable for women who need to run their work life around the family and the over 50s who feel that the workplace is not favourable for older people, but are nevertheless very capable and experienced. 

Being self-employed is very different from being employed because you have to do everything for yourself and have complete responsibility for the success or failure of the business. Conversely, you have considerable freedom and can be in control of your own destiny. This book provides a frank insight into the world of self-employment and enables people to see if it is right for them.

Chapter headings

• Why do you Want to be Self-employed?
• Planning Your Self-employed Career
• Financing Your Business
• Where Will You Work?
• What Your Business Needs
• Self-employed Status and Tax
• Coping With the Pitfalls
• Marketing Tools: PR (Public Relations)
• Marketing Tools: General
• Digital Marketing: Websites, Blogging and Social Networking

Author Information

Frances Ive has been self-employed for most of her career as a journalist, writer and PR consultant. She has diversified many times and has enjoyed the flexibility that being self-employed brings. Most recently she qualified as a teacher of English as a Foreign Language.

She also runs the health and wellbeing website, Healthy Soul, www.healthysoul.co.uk  for people who want to take responsibility for their own wellbeing. Frances has written for a wide range of national newspapers and women’s magazines and also wrote the book Stress – The Essential Guide.

Delivery Information

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