SEO

The Essential Guide

The world continues to become more dependent on technology and the Internet for business, marketing and online sales. Search engine optimization is a key element in creating strong Internet business. Throughout this guide you will learn the steps that are needed in order to optimize where your website appears in search engine results. This book discusses how to start from the bottom, guiding on how to build and organise your website in order to be better listed in the databases of search engines such as Google, Yahoo! and Bing. It also demonstrates look into the importance of choosing keywords to attract your target audience, as well as creating high-quality content and user experiences to match the needs of the audience. There are a number of aspects that need to be considered when trying to create a search engine optimization campaign, including learning to build links, improving on-page optimization and learning how to measure the effectiveness of the campaign. This guide is a way to not only learn about these different aspects, but to be able to easily understand and implement these methods in your business. Author: Stephanie Clarke


Chapter Headings

What is SEO?

Keyword Research

Usability Experience and Content

Link Popularity and Page Rankings

Link Building

On Page Search Engine Optimization

Search Engine Tools

Measuring and Tracking SEO

Paid Advertising and Sponsored Listings

Glossary

Help List

References

Author Bio 

Stephanie Clarke is a freelance writer who lives in Atlanta, Georgia. She has over five years of experience within the industry of Internet marketing, and has written several articles relating to the Internet marketing industry, including topics covering search engine optimization.
Originally a writer within the field of mental health stemming from her bachelor’s degree in psychology, her career has expanded to many different topics and interests over the years. Stephanie provides ghostwriting and editing services, including SEO articles for businesses that wish to raise their Google ranks.

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