The Essential Guide

There is a lot to learn when you start to market a business. Marketing covers an enormous range of activities, before you start to think about PR, sales and advertising. For any business owner or marketing manager, it is critical to your business’s success that you have plenty of ideas for spreading the word about the company at your fingertips. Whether you are a sole trader and want to do your own marketing, or manage a small team and need to know more about the topic, this is the book for you. If you are a beginner, it starts with marketing basics and introduces you to sales, PR and advertising too. Whether you’re new to marketing or an experienced marketer, this book will bring you up to date on how to use social media for promotion. Authors: Antonia Chitty and Victoria Dawson

Chapter Headings

Introduction to Marketing

Turn Branding into Business

Effective Press Releases

Sales and Advertising

Online Promotion

Start Marketing Online

Social Media for Promotion

Blogs and Marketing

Planning and Evaluating

Help List

Author Bio 

Antonia Chitty MICPR is an author and entrepreneur who has been working in PR, Marketing and Communications for over 15 years. She offers training for business owners looking to improve their skills through

Victoria Dawson is a self-employed trainer, writer and hypnotherapist. She initially trained and worked as a teacher for a number of years.  Victoria has a particular interest in marketing and PR having experienced personally how important these areas are for businesses to flourish.

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